By Erick Banda Ndenga.
Kenya Premier League(KPL) and La Liga have marked a milestone in Kenyan top flight football launching a mega partnership deal today in Nairobi that would see an All Stars team travel to Spain for a match and other programs meant to develop the sport in line with Football Kenya Federation goal for Harambee Stars to participate in 2022 FIFA World Cup.
This move comes courtesy of Sportpesa partnership with top notch European league as their official gaming partner in Africa that was signed three weeks ago.
According to the President La Liga Javier Tebas during the launch reiterated that the agreement is part of their international expansion strategy that underscores our commitment to growth of football in Africa adding that our presence in Kenya with a representative on the ground gives the partnership life.
Oliver Dodd has been appointed to head La Liga Kenya and their mandate is to promote the league’s activities in the country at the KPL offices in Nairobi.
KPL Chairman Ambrose Rachier revealed that a KPL All Star side would be selected to play in Spain and La Liga will host KPL administrators in Spain adding that “La Liga is a very valuable partner and it is my call to clubs owners and administrators, players, coaches, medical personnel, as well as the media to take the challenge of putting into practice the lessons which will be learnt from our association with La Liga seriously.”
He continued that “The growth of the KPL and Kenyan football in general as a result of partnering with La Liga, will also be a success for them as it will be a fruit of their global expansion network.”
The main objectives of the partnership deal are to promote co-operation, friendly relations and unity between the two bodies in a bid to enhance capacity building and development between the two leagues to ensure professionalism aimed to foster development of professional football clubs in KPL.
Others include to promote both competitions through marketing that seek to popularise them within and outside Kenya in addition to technological transfer from the Spanish league to the domestic competition as well as promotion of alternative dispute resolution mechanisms for amicable resolution of conflicts and to uphold laws and football statutes.
“This is what happens when sports gets sponsorship. We are happy La Liga have agreed to partner with KPL. It gives the league an opportunity to learn,” SportPesa CEO, Ronald Karauri stressed.
The deal would see La Liga through their local representative assist KPL management in improving management of the league generally and in particular, individual clubs and support the training of coaches on match analysis tools and software used by their counterparts in Europe.
Medical experts from La Liga will collaborate with their counterparts in KPL medical committee to handle matters doping, players’ health and safety as well as cooperation in combating audio visual piracy in digital video broadcasting.
KPL Executives and Administrators are set to visit clubs in Spain to learn management structures with La Liga offering support in establishing a youth league (Under 20) of teams.
La Liga and KPL shall be involved in development of community football through supply of jerseys, boots, bibs and ball with teams in the Spanish top division donating kit and equipment to be channeled to grassroots teams.